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MMA Impact - The Future of Modern Marketing

Location: Online

06 April 2021 - 07 April 2021

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MMA Impact – The Future of Modern Marketing looks at how the circumstances of 2020 accelerated digital innovation and adoption by several years, raising the bar on what consumers now see as essential digital capabilities. There is also no doubt that the imposed isolation changed consumer behaviors and media consumption forcing brands to rethink how they should engage and serve this new homebound consumer.

2021 will bring additional changes to the marketing ecosystem. Marketers must prepare for the impact IDFA changes and a cookie-less future will have on their ability to create deeper consumer interactions, while still respecting their privacy.

We are delighted to be able to address the shift in digital innovation in our speaker session on 7 April at 12:05.

Conversational Commerce – Making Shopping Personal

Over the last two decades, shopping, like everything else has moved online. But, as any good sales person will tell you, the secret to closing a sale is the conversation.

This session will focus on the trends that are powering conversational commerce and help you understand how chat and bot technology can be harnessed to facilitate conversations that drive higher conversion and ROI.

Michael Ricci

Vice President of Business Development & New Technology - Sinch

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