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Conversational Marketing: The new direct marketing paradigm

Location: Online

27 April 2021

Sinch Arc

We are delighted to partner with the Mobile Marketing Association (MMA) in a three-part Messaging webinar series, which will delve into how new messaging channels and technologies provide reach and rich app-like experiences. You will also discover how messaging gives enterprises new opportunities to drive better engagement and conversion by transforming the customer experience into a competitive advantage.

This second webinar will examine: 

  • How conversational messaging is reshaping brands direct-to-consumer strategy
  • Why it is blurring the lines between marketing and services
  • Examples of brands that have successfully leveraged messaging to improve the customer experience. 

Register today!

Welcome to the post-app era

While many consumers still use mobile apps, building and supporting them is time consuming and expensive. More importantly, apps have never been able to reach the majority of a businesses’ customers and prospects.  

Today’s consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity. 

Join us and learn how to engage and convert mobile-first customers through messaging. 

 

When: Tuesday 27th April 2021 at 2pm EDT

Tune in to find out more from MMA and Sinch.

Speakers

Matt Ramerman

President, Sinch for Marketing - Sinch

Jeremy Goldman

Principal Analyst - Insider Intelligence

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