Conversational Marketing: The new direct marketing paradigm
27 April 2021
We are delighted to partner with the Mobile Marketing Association (MMA) in a three-part Messaging webinar series, which will delve into how new messaging channels and technologies provide reach and rich app-like experiences. You will also discover how messaging gives enterprises new opportunities to drive better engagement and conversion by transforming the customer experience into a competitive advantage.
This second webinar will examine:
- How conversational messaging is reshaping brands direct-to-consumer strategy
- Why it is blurring the lines between marketing and services
- Examples of brands that have successfully leveraged messaging to improve the customer experience.
Welcome to the post-app era
While many consumers still use mobile apps, building and supporting them is time consuming and expensive. More importantly, apps have never been able to reach the majority of a businesses’ customers and prospects.
Today’s consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity.
Join us and learn how to engage and convert mobile-first customers through messaging.
When: Tuesday 27th April 2021 at 2pm EDT
Tune in to find out more from MMA and Sinch.
President, Sinch for Marketing - Sinch
Principal Analyst - Insider Intelligence