MMA CEO & CMO Summit
19 July 2021 - 20 July 2021
Back for its 11th year, the MMA CEO & CMO Summit is an invite-only, must-attend gathering of industry thought leaders, who are engaging consumers in a connected yet socially distance world.
The 2021 event will highlight brands that are out-performing and innovating in these challenging times. Hear from C-level executives on how they are rethinking leadership styles to inspire today’s diverse and remote workforce, and architecting the future of marketing.
We are thrilled to be speaking at the Summit, check out our session below!
How to drive superior mobile engagement with messaging in the post application era
For the last decade, American Enterprise has invested heavily in mobile applications, achieving excellent engagement but limited reach. Today the top 10 applications are dominated by social media and email apps. Mobile is the ever-present truly personalized dominant digital channel and the priority centerpiece of UX.
Welcome to the new messaging paradigm where app-like, interactive fully immersive high functioning experiences are possible. Today’s messaging channels are no longer your father’s or mother’s SMS—learn how to transition or augment your app while not sacrificing functionality or user-experience.