If you have built up a community for your app, not having communications (voice or messaging) in-app in 2015 is like putting up a wall between users and blocking them from the full view of your app.
Communications greases the gears in your app, allowing them to be heavily used and engaging enough for them to return time after time.
In a Dynatrace survey recently, there are 3 basics to what consumers want in an app
If you look at #2 & #3, they are simply problems that will be solved when apps provide communications in real time!
Simply put, practically all digital services to social communities will benefit from a simplified communication experience in their apps.
We found a few great reasons to include App-to-Phone calling in any app, but here are 9 specific apps we truly love that could be even more amazing.
Yelp allows for calling/messaging between businesses and users, but there are certain caveats. Calling any business connects you directly to the default phone app on your device and only some provide messaging services, being dependent on how frequent businesses are willing to respond as well.
While calling seems simple enough, adding a voice utility such as app to app/PSTN allows for impressive business intelligence such as call meta data (length of call, location)
Big data may be just a term for some, but the ability to analyse the data in Yelp’s app to drive up customer satisfaction can be an incredible tool.
Ebay does not have mobile in-app communications to connect buyers and sellers, as opposed to its desktop and tablet apps. There are two main options in their app: “Watch” and “Buy It Now”.
Blocket is a Swedish E-commerce company with a mobile app that allows users to connect via email or their native phone app.
Communication (messaging & voice) between consumers (C2C) and sellers (B2C/B2B) through secure, encrypted channels would most definitely increase usage and improve the trading experience.
LinkedIn allows ‘connections’ to message each other in an email format that seems more formal than instant messaging, allowing communication to remain in-app.
An option to make secure, encrypted calls/messaging would make the app truly fantastic and allow deeper connections.
With the ability to deep link and cross apps via extensions, Vurb is riding on a trend that is ubiquitous in China at the moment. The curated cards sections allow users to follow each other and their recommendations.
Duolingo is my go to app to learn the basics of any new language, having fantastic triggers and goals to reach, but it will never be able to pick up the contextual cues of languages based on different slangs and regions.
Current users have also expressed their desire for more communication features.
Waze is a navigational app that crowdsources map creation, updates, and traffic status. Being touted as a social network after being bought over by Google, it is gamified to trigger users to report traffic incidents with rewards from points, badges and thanks from other users.
Holidays and travelling have plenty of friction unless you are balling in the first class lounges or own your own airline…
We are perturbed by how few airlines have apps there are out there that actually make things easier for travelling.
We took a quick search on twitter accounts for information on cities in Sweden alone. There are 3 main accounts for Stockholm (@visitstockholm, @cityofsthlm, @stockholmsstad), and 1 each for Gothenburg and Malmö. This is not to mention the countless handles for museums and public services within Sweden.
Of course, there are apps such as Tripadvisor that provide all the information in one place for various cities, but the ability to connect with tourists directly and answer simple questions via instant messaging or one click calling is such an attractive proposition.
Creative communities thrive on being exactly what they are — Communities. Not allowing communities to engage with each other through mobile would be restricting them from being creative.
Similar to LinkedIn, Behance has an email format for users to message each other, but email threads are no substitutes for real-time, searchable and continuous conversations between users.
Many of these apps have minimal to no communications in their mobile apps, which is a huge disadvantage considering how sticky and useful they are to any business.
If you are asking the tough questions like how you can add communications and how complicated it is to add it into your app, we got it well covered.
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