Last updated: 15th March 2018 Sinch Incorporated (“Sinch”) is committed to helping parties protect their intellectual property rights. Under the provisions of the Digital Millennium Copyright Act (DMCA), copyright holders have an opportunity to protect their rights in copyrighted content by notifying a service provider about conduct which they believe in good faith to be an infringement of such…, Filing a DMCA notice to remove copyrighted content – for copyright holders, If you believe that your content has been copied in a way that constitutes copyright infringement, provide us with a written notice containing the following information: Your name, address, telephone number, and email address (if any). A description of the copyrighted work that you claim has been infringed. A description of where on the Sinch platform or service the material that you claim is…, Filing a DMCA counter-notification to restore removed content – for Sinch customers or users, If you believe that your material has been removed by mistake or misidentification, please provide Sinch with a written counter-notification containing the following information: Your name, address, and telephone number. A description of the material that was removed and the location on the Sinch platform or services where it previously appeared. A statement under penalty of perjury that you have…, Warning, In filing a DMCA notice or counter-notification, please make sure that you have complied with all of the above requirements. If we request additional information necessary to make your DMCA notice or counter-notification complete, please provide that information promptly. If you fail to comply with all of these requirements, your DMCA notice or counter-notification may not be processed further.…, Sinch’s copyright agent, You may send a DMCA notice, a DMCA counter-notification, or any inquiries concerning intellectual property to Sinch’s Copyright Agent:, Sinch, 7000 Central Parkway, Suite 1480 Atlanta, GA 30328 Attn: Copyright Agent [email protected] Type: Legal page
Just in case you missed our latest webinar: The State of Consumer Mobile Engagement, here’s a quick round up of the key takeaways that you need to take note of as we head into 2020. , Prioritize value, Service messages are welcome, but so are promotional messages, so long as they’re personalized, relevant and timely. They need to bring something valuable to the table or risk being ignored., Explore unmet needs, Untapped potential exists in how businesses can better serve customers through notifications, rich messaging and chatbots. The opportunity is huge, particularly when it comes to the banking and travel industries., Build trust, Making connections on mobile is at the core of customer engagement , but it’s contingent on trust. Companies that build consumer trust outperform organizations that don’t., Think customer experience, not channels, Customers don’t see channels; they see brand experiences. Companies need to learn how to meet consumers on their terms, across many touchpoints, and personalize the experience., Value consumer privacy, Consumers are open to sharing their data and receiving content from brands they trust. Yet companies need to articulate how they provide tangible value and how they safeguard personal data., Prepare for the future, Two-way, rich media messaging is coming . Brand leaders now need to prepare and harness the benefits of conversational messaging if they’re to gain a competitive advantage. If that’s whet your appetite, check out the full report: Mobile Consumer Engagement 2020, which is packed full of stats and industry insight, right here .
Type: Blog Article
Okay. We've gone on and on about technology solutions for what's probably a novel now ( Part 1 , Part 2 ). It's time to get PERSONAL. The reality of customer communications today, especially when it comes to marketing, is that consumers dislike advertising. According to an Adlucent study in 2016 , 75% of consumers prefer to see fewer ads, and 71% prefer ads that are tailored to their…, Source:, 2019 eCommerce Personalization Report, WBR Insights We can see the trend appearing here. Consumers are very aware of being advertised to and demand personalization, while leaders in the field know the business outcomes they can achieve by focusing on personalization. This is where we see the transition into the age of relevance, from the age of loyalty. With so many options now available to…, , What does it mean to be "personal" when it comes to customer engagement? Personalization certainly requires data and insights on your customers. With today's CRM and software solutions, there are many ways to capture and harness this data, but it is still one of the biggest challenges for many companies in realizing the dream of personalization. As "personalization" comes in many flavors, it is…, The elements of true personalization don't need to be complex; they can be fully-managed with Sinch Engage and at scale. Will you let us show you how?, The author does not claim to be an expert on personalization and recognizes it is an ever-evolving and highly researched field. His articles are his opinion, with researched resources and experience working as a mobile messaging and technology professional for nearly a decade. The author intends to open conversations on topics that interest him and hopefully interest his network. Want to learn…
Type: Blog Article
STOCKHOLM and ATLANTA — March 31, 2022 —, Consumers are being unintentionally ignored by businesses, ,, according to, a new study of almost 3,000 consumers across 15 countries, commissioned by Sinch (Sinch AB (publ) – XSTO: SINCH). The study found 89% of people want to initiate and reply to two-way conversations with businesses, via multiple mobile and social channels. However, over half (53%) recalled a frustrating time when they discovered they could not reply to a mobile message sent from a business, for…, Delayed responses mean dissatisfaction, Even brands that have deployed some two-way communication are struggling to meet consumers’ expectations, the report found. When asked how long it typically takes to get a response from a brand on social media, nearly one in four people claimed it takes a day or longer. Most respondents said they’d be less likely to buy from a brand given these unreasonable wait times. Scaling two-way messaging…, AI in team?, The study found 70% of people had interacted with an AI-powered chatbot at least once – but what happens when a live service agent needs to step in? A resounding 95% of respondents desired to be instantly handed off to a live agent in these situations — a stark contrast to the 35% of businesses currently enabling this, according to a recent IDC white paper. The study amplifies the imbalance…, About Sinch, Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation…, For further information, please contact:, Jeff Hasen Vice President, Communications [email protected] Type: News Article
Key takeaways from our personalization 2.0 webinar, Our recent webinar: Personalization 2.0 – How to excel in mobile marketing in 2020 took a deep dive into how personalized mobile marketing can help you break through the noise and get your message heard, in this blog post we sum up the key findings of the webinar and take a look at how you can add some magic to your marcoms mix. As a consumer marketing, CVM, CXM or CRM manager it’s likely you’re…, 1. , Messaging as a marketing channel, There’s a new channel in town – mobile messaging ( SMS , MMS , RCS ). Historically, this has been associated with one-time passwords and reminders for dentist appointments, but did you know you can also use it for marketing and communications? Perhaps you’re thinking, “well yes, but putting e-mail content into a text message would be highly intrusive”. And yes, you’re probably right – when using…, 2. , Truly personalized, Statistics show that we’re exposed to between 4000 – 10 000 marketing messages every day. This teaches us as consumers to ruthlessly filter out what’s irrelevant. This is also confirmed in our own research where we clearly see that consumers favor relevant content over generic. And a great way to make content relevant is by personalizing it. At Sinch, we have through our mobile engagement agency -, Sinch Engage, ,, taken personalization to a whole new level. We can put your CRM data to work by connecting it to rich media content, including immersive video – rendering truly personalized brand experiences for millions of individual consumers. We then distribute that content through our omnichannel delivery engine as SMS, MMS, RCS, in-app push or as digital advertisement - however you prefer. Here’s an example…, 3. , A rich media brand experience, When we talk about Rich Media, we often tend to think of video. While this is certainly highly effective, there are also other high impact options out there. Basically, we want to enhance the 160 characters of a traditional SMS and transform it into something much more impactful. By combining our global supernetwork of messaging connectivity with our personalization platform and creative team,…, Getting started, It all sounds great, right? So how do you get started? Typically we work with our clients around their customer journeys, extending existing programs with mobile marketing capability. This is done in 3 easy steps: Workshop to identify key moments in an existing program – or introduce new ones connected to business impact objectives – e.g. churn reduction, customer care optimization or upsell and…
Type: Blog Article
Digital transformation in its broadest sense defines how companies are embracing technology to run more efficiently, reach new consumers, and grow. Most companies, to a greater or lesser extent, have a baked in digital strategy. They are aware of the need to keep up with digital transformation as an urgent business need. Futurum Research has indexed how well companies today are coping. It found…
Type: Blog Article
According to new research from Sinch, people worldwide expect permanent changes to daily life and work even after the pandemic has passed. They say that COVID-fueled behavioral changes will persist, and one in three say they’ll work from home more often beyond the end of the pandemic. Employers must now determine how to adapt to a historical change in work environments for professionals worldwide…, “The rise of a new, remote workforce will disrupt the existing talent ecosystem, making collaboration global. In 2021, it’s essential to retain and attract diverse talent — now more than ever., As we continue to adjust to the virtual world, the way we work will continue to evolve as the physical office is replaced by more fluid, home-based workspaces. Companies that plan to survive and succeed need to arm themselves for what’s to come.” , And rather than view the crisis as a setback, companies should consider it an opportunity. Stewart Butterfield, CEO and co-founder of Slack, says COVID will force a much-needed review and retooling of current practices: “ There’s an opportunity to retain the best parts of office culture while freeing ourselves from bad habits and inefficient processes, from ineffective meetings to unnecessary…, Engagement, Employee engagement — or the extent to which workers feel connected to a company’s mission, goals, and culture — is a key driver of productivity, innovation, and loyalty … and very difficult to recreate for dispersed teams. One 22-year-old cyber risk consultant in Los Angeles explained to the BBC , “That camaraderie of hanging out with your co-workers [and] spending time with them at happy…, “We will come back to the office eventually, but not like it was before.”, He says his company is likely to adopt a hybrid work-from-home strategy and “our challenge now is to figure out how to preserve the best parts of in-office working, combined with the best parts of virtual work. And for the periods when employees are based at home, employers must find tech solutions that support the informal chatter, collaboration, and brainstorming that fuels team cohesiveness. …, Productivity, For years, company leaders were hesitant to allow widespread working from home offices due to concerns about productivity. The pandemic has given companies a chance to test out the hypothesis at scale, and so far it appears productivity hasn’t suffered ... and in some cases has improved under COVID-19. Technology will help employers assess productivity going forward to ensure these benefits…
Type: Blog Article
Troopers is one of Europe’s most prestigious security conferences and at this year’s event we will present our latest research into a new class of SS7 attacks threatening the security of telecoms networks. This type of attack allows the attacker to potentially take full control over a network element. Recently the vulnerabilities of signalling networks have gained attention from both researchers…
Type: Blog Article
Type: Glossary Term
The MEF yesterday released the new , Enterprise Mobile Messaging Fraud Framework, Version 2.0., This report is the latest addition to the Future of Messaging working groups’ collaboration on fraud and the challenges facing the enterprise mobile messaging industry. The working group that consists of a cross-sector of companies and experts industry, including CLX Communications, have identified 2 new sources of fraud since the original 2015 report, these being SIM Swap and Roaming Intercept…
Type: News Article