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Depending on the size of your business, you might have anywhere from a few people that you need to communicate with during COVID-19 to as many as thousands or tens of thousands or more. Despite the vast differences in the size and structure of organizations, a common denominator is the need to respond accurately, quickly, and with consistent answers. For many, chatbots are fitting the bill. The…
Typ: Blog Article
Cyril Puget, the co-founder of myElefant, analyses the new uses of mobile messaging and the challenges for companies. Video interview conducted by Mobile Marketing Association France., A new twist in messaging?, Cyril Puget – Usage has changed: the use of email to communicate with family and friends has decreased significantly in favor of messaging applications. It started with SMS, then Facebook Messenger & WhatsApp. Even my mother uses WhatsApp. The challenge now for companies is to catch up with their consumers’ habits to talk to them in the same way and through the same channels as these…, Is there a use beyond the customer relationship?, CP – Companies have begun to focus on messaging applications through the lens of customer relationship management. What you have to understand is that messaging applications offer a huge range of features that include customer service, communication, and promotional or relationship marketing. Any conversations that companies had with their customers through channels such as email, a call center,…, Conversations that improve conversion?, CP – What we notice at myElefant is that we have an extremely high level of user engagement, with an average of 20 interactions with the brand for each campaign sent out, and an attention span of around two minutes. The major advantage of messaging apps is that we are living in a social world and so we will benefit from things going viral. We have seen that the users share 15 to 20% of campaigns…, Should companies become “Conversational first”?, CP – Well, yes, in any case, they must take a very serious interest in it. The good news is that they hold all the winning cards. Channels are open with Facebook Messenger, WhatsApp, and RCS. There are solutions in place for orchestrating these campaigns, myElefant, for instance, which allows you to design scenarios, send out campaigns and track them. The final step is for the marketing and CRM…
Typ: Blog Article
RCS (Rich Communication Services) messaging, the successor to SMS, was officially launched in France and the UK a few weeks ago, and if you have an Android phone, you may already be able to receive RCS messages. Based on a survey of 300 respondents and feedback from the first companies to deploy RCS campaigns, the prestigious American management magazine – Harvard Business Review – published a…
Typ: Blog Article
As sad as it is true, some will seek to take advantage even during a pandemic. The issue of Smishing – phishing by SMS – is not new. For years, text messaging scams have been created to trick consumers into sending money or sharing their account details with fraudsters. It’s an especially outrageous activity to undertake in the wake of COVID-19. And it is not going unchallenged. In fact, Sinch…
Typ: Blog Article
Strategic communicators have long known that one size does not fit all when it comes to reaching consumers. Local preferences, taste and culture factor into the strategy to inform and engage. This need to tailor messages is even more pronounced during the pandemic, given the vast differences city by city, state by state and country by country in the extent of the outbreak and measures to…
Typ: Blog Article
Be it due to lockdown, staying at home, or social distancing, human interaction has been redefined and reimagined - at least for now. This has been evident in many facets of life, including health care. Virtual health care interactions are on pace to top 1 billion by year’s end . In the height of the pandemic, March telehealth visits surged 50%, according to research from Frost and Sullivan.…
Typ: Blog Article
We’re both pleased and proud to announce that Sinch have been awarded ISO 27001 certification. Our voice, video, and operator software are now fully compliant with the standard. Not sure what this means for you? Don’t worry, our 27001 certificate is a positive move for Sinch and all our customers. Let's take a look at why., What is ISO 27001 and why is it so important?, The ISO 27001 standard is recognized the world over as the gold standard for security. In fact, it's the top certification out there for Information Security Management Systems (ISMS). Compliance ensures data protection; information assets and information security risks are handled in a process-driven and controlled way. This certification is vital for any business to prove its full commitment to…, What is achieved by implementing ISO 27001?, Our ISO 27001 certified information security management system ensures that data processed by Sinch is handled with the highest security levels possible, at every step of its journey through our systems. Compliance strengthens our position as a key player in the industry, with customer needs at the heart of everything we do., What does Sinch's ISO 27001 certification mean for you?, Data protection is always top of mind at Sinch, and processing your information is a job we take very seriously. We've worked hard to eliminate risks wherever possible, and our ISO 27001 certification is your guarantee that we're doing everything in our power to protect your data., Our plans to continually improve, ISO 27001 certification is not where our commitment to security ends. We will continue to review and improve systems through annual external certification audits and strive for improvement at every available opportunity. Check out our Compliance page for more details on the data security and protection Sinch offers as standard.
Typ: Blog Article
In a nutshell, Sinch brings businesses and people closer with tools enabling personal engagement. Our toolbox includes messaging, video, and voice services on five continents, thanks to our advanced cloud communications platform and super network of hundreds of mobile operator connections. Our global scale already spans more than 35 countries…yet, to enable businesses to reach every mobile phone…
Typ: Blog Article
As we spend more time at home, closer than usual to our TVs, we instead depend on our mobile devices more and more to stay connected with the world. Why's that? The 60-inch TV may be within eyesight, but your set is pretty much the same as anyone else's—a big, impersonal black box that sends one-way information. Your mobile, on the other hand, is your most personal (and personalized!) piece of…, Jeff Hasen, is one of the leading strategists, evangelists and voices in mobile. Companies benefiting from his talents have landed on Wired's list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.
Typ: Blog Article
