In this article:
Mobile Marketing Magazine caught up with Sinch Chief Evangelist and Co-founder Robert Gerstmann at MWC19, to have a chat about RCS, OTT, and the challenges of navigating a fragmented messaging landscape.
Check out our video, and see how RCS is set to shake things up when it comes to enterprise messaging. Find out how RCS can help brands approach message flow in new ways, and make P2A messaging a reality.
Get Robert’s take on how the ‘fragmented’ messaging market is in fact consolidating ways for brands to speak with end users, helping to maintain loyalty, upsell and reduce churn.
And finally, get the low down on personalized messaging – who’s using it, how they’re using it, and Sinch’s plans to bring it to the European market.
Originally posted by Mobile Marketing Magazine.