by Jeff Hasen, Director of Communications at Sinch
Over the last 13 years, I’ve had hundreds of conversations with Peggy Anne Salz about mobile messaging. The last one is the most significant for business and marketing leaders.
One of the world’s most followed and influential mobile marketers, Peggy is a favorite of mine because she is pragmatic and always views mobile as a potential way to address and solve business problems.
Our most recent conversation, recorded for Peggy’s popular Mobile Presence podcast, looks not just to the important findings in Sinch’s Mobile Consumer Engagement 2020 report, but explores the ramifications for businesses.
For instance, when we compare what consumers are currently able to do with what they would like to do, the data shows companies are missing critical opportunities. For example, 70% of banking customers say they would find a mobile alert about possible fraudulent activity related to their accounts “very useful,” but only 35% currently receive these. Similarly, consumers find getting a message about changes in travel reservations useful, but just 40% of those surveyed receive these messages.
How do marketers and business leaders do better in 2020?
Peggy and I offer our views in the discussion that you can find here: