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A phone showing Video Calling

Consumer Demand is Shaping the future of Video Calling for Enterprises

Video · 13/08/2018 · 1 min read

by Sinch

In many sectors, face-to-face customer conversations have been replaced with text messages, chat apps and chat bots. At the same time, businesses are feeling a sense of urgency to deliver an excellent customer experience as a competitive differentiator, and with smartphones almost saturating every consumer segment, video calling powered by CPaaS is rapidly rising toward an innovation peak.

Sinch, has recently completed research and the whitepaper that followed: How Consumer Demand is Shaping the Future of Video Calling for Enterprises looked at both consumers (in terms of their expectation of video communication) and enterprises (in terms of their ability to deploy it). If you haven’t had a chance to take in the full paper yet, check out our handy infographic which breaks it all down into bite size chunks for you.

General Video Calling Infographic