Personalization
Adding to the marcom mix
Key takeaways from our Personalization 2.0 webinar Our recent webinar: Personalization 2.0 – How to excel in mobile marketing in 2020 took a deep di...
10/12/2019 · 5 min read
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Rich Messaging
Personalization
Reach your customers despite data privacy concerns
New research shows that despite consumers’ wariness about sharing personal data, they are open to some types of personalized messaging Protecting co...
04/12/2019 · 8 min read
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Personalization
Chatbots: The host in the machine
One of the issues we got to grips with in our latest report: Mobile Consumer Engagement 2020 was consumer attitude towards chatbots. Our research reve...
27/11/2019 · 1 min read
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Personalization
Analyzing the mobile messaging opportunity gap – 3 key takeaways
If you read the last post on our recent research findings, you’ll know all about how consumers are using mobile messaging (or maybe you’ve re...
14/11/2019 · 4 min read
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Personalization
3 reasons businesses are missing out on connecting with customers on mobile
In this first part of a series of two blogs we’ll dive into our latest research report to take a look at how consumers are using messaging and whatÂ...
14/11/2019 · 9 min read
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Personalization
Consumers are 35x more likely to open mobile messages than emails!
Our latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mob...
14/11/2019 · 5 min read
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